Monday, February 15, 2010

Review: Maybelline Age Rewind Eraser Makeup Treatment

As promised, this is a review for Maybelline's new Age Rewind Eraser foundation. It's supposed to help erase wrinkles as it's got gogi berry and collagen in it as well as SPF 18 to protect your skin. I have it in the shade Creamy Ivory.

Here's the applicator:

The delivery system of the foundation is really what makes this foundation unique, although I have to say that it is a bit gimmicky. You're supposed to turn the upper portion of the bottle (the purple part) and the foundation is dispensed through the fuzzy applicator above. Now, this can be both good and bad. I find that the applicator does make it very easy and quick to apply the product, but I hate, absolutely hate, how you can't see how much product is coming up. It's one of my biggest pet peeves with this product.

The first time I tried it, I kept twisting and twisting until I saw the product, but there was WAY too much. The product builds up inside the fuzzy ball and is dispensed when pressure is applied, so if you can see the actual foundation on the applicator, you've twisted too many times. I find this very frustrating because I can't really see how many times I need to twist. Some days three or four twists is enough, other days it's way too much. I really like the pump dispenser better because I can actually see how much I'm putting on my face.

The fuzzy ball really does save time, but if can be streaky as well, so make sure to blend well. I usually have to go over with my fingers because there is too much product on the applicator to blend without applying more product on my face. And if you're worried about hygiene, it's supposed to be made of some antibacterial material (how/what isn't specified) so that if you wipe it with a dry tissue (very important that you don't use anything wet to wipe it) all the germs should be gone. How much of this is actually valid, I don't know.

Here's a swatch on my hand:

As you can probably tell from the pic above, the formula is a bit luminescent. It is very moist and reflects light. This may be good if you have more mature skin, but not if you are under thirty. I applied it and it slid around my face, making me look very greasy. The coverage I'd say is light to medium. It's a bit difficult to layer this foundation if you need more coverage because the applicator tends to push the foundation around around your face if you try to apply more. Usually, with another liquid foundation I'd just pat some more on, but that is not an option with this one. It does cover redness, but not altogether. If you need heavy coverage for rosacea or other discolorations you will definitely need to use a concealer.

Another complaint I have is the staying power. Even with powder it wore off in several places after about four to five hours, which I was not expecting at all. And it looks great when you apply it at first. It made my skin look very bright, luminescent, etc, but after a while it did darken and wear off leaving my skin looking horrid.

To end on a high note, however, I love how soft this foundation leaves my skin. Honestly, I was not expecting it to actually come through on the treatment portion of its claims, but I have to say, not bad at all! I would recommend this foundation to people with mature, normal or slightly dry skin, and who don't need a lot of coverage. If you're young and have problems with oiliness/discoloration, this foundation really isn't for you. Overall, I think it's a skip. The concept is great, but it need serious work on the formula.


Price: $12.99

Ingredients: To be posted...

Disclosure: The product featured in this post was bought by me for the purpose of my personal use. If you have any further questions about disclosure, don't hesitate to ask in the comments.

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